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    Review Marketing

    Google Review Request Templates: 25 Examples for Local Businesses

    August 4, 202610 min read
    Google Review Request Templates: 25 Examples for Local Businesses

    Ready-to-use Google review request templates for SMS, email, and in-person asks. Copy, customize, and start collecting more reviews from your customers.

    Sometimes you just need a template you can copy, customize, and send. This guide gives you 25 ready-to-use Google review request templates for every situation — SMS, email, follow-ups, and in-person scripts.

    Each template is designed to be natural, genuine, and compliant with Google’s review policies. No asking for 5-star reviews, no incentives, no pressure — just simple requests that make it easy for happy customers to share their experience.

    SMS Review Request Templates

    Text messages are the most effective channel for review requests because of their high open rates and the ability for customers to tap a link and leave a review in seconds.

    General Service Templates

    1. Hi [Name]! Thanks for choosing [Business] today. If you have a minute, a quick Google review would really help us: [Link]
    2. Hey [Name], thanks for your business! We’d love to hear about your experience. Could you leave a quick review here? [Link]
    3. Hi [Name]! Hope you’re happy with the work today. If you are, would you mind sharing that on Google? It takes about 30 seconds: [Link]
    4. Thanks for trusting us with your [service], [Name]! If you were happy with the results, a quick Google review would mean a lot: [Link]
    5. Hi [Name]! We appreciate your business today. If you have a moment, we’d love your feedback on Google: [Link]

    Home Service Templates

    6. Hi [Name]! Thanks for choosing [Business] for your [roofing/plumbing/HVAC] needs. If you’re happy with the work, a Google review would help other homeowners find us: [Link]
    7. Hey [Name], your [service] is all done! If you’re satisfied with the results, we’d really appreciate a quick review: [Link]
    8. Hi [Name]! Thanks for having us out today. If the job went well, sharing your experience on Google helps us a lot: [Link]

    Follow-Up Templates

    9. Hi [Name]! Just a quick follow-up — if you get a chance this week, a Google review would really help us: [Link] No rush!
    10. Hey [Name], just checking in! If you’ve had a chance to experience the results of our work, we’d love your feedback on Google: [Link]
    11. Hi [Name]! Hope you’re enjoying your [service result]. If you have a spare minute, a Google review would mean a lot to our team: [Link]

    Email Review Request Templates

    Standard Email Template

    12. Subject: Thanks for choosing [Business Name]! Hi [Name], Thanks for trusting us with your [service type]. We hope you’re happy with the results! If you have a moment, we’d really appreciate a quick review on Google. It helps other customers find us and lets us know how we’re doing. [Leave a Review →] Thanks again, [Your Name]

    Follow-Up Email Template

    13. Subject: Quick follow-up from [Business Name] Hi [Name], Just following up on our recent service. We hope everything is going well! If you haven’t had a chance yet, we’d really appreciate a quick Google review about your experience. It only takes about a minute: [Leave a Review →] Thank you for your business! [Your Name]

    Post-Project Email Template

    14. Subject: How did we do, [Name]? Hi [Name], Now that your [project type] is complete, we’d love to hear your feedback. Your review helps us improve and helps other customers make informed decisions. If you have a minute, please share your experience on Google: [Leave a Review →] Thank you for choosing [Business Name]! [Your Name]

    In-Person Review Request Scripts

    15. “Thanks for having us out today. If you were happy with the work, the best thing you can do for us is leave a quick Google review. I’ll text you the link.”
    16. “We really appreciate your business. If you have 30 seconds, a quick Google review would mean a lot to our small business. I can send you the link right now.”
    17. “Glad we could get that sorted for you! If the experience was good, we’d love it if you could share that on Google. I’ll send you a link so it takes less than a minute.”
    18. “Thanks for trusting us with this project. If you’re happy with how it turned out, a Google review really helps us reach more customers like you. Want me to text you the link?”

    Industry-Specific Templates

    Roofing

    19. Hi [Name]! Your new roof is all set. If you’re happy with the work, a Google review helps other homeowners find a roofer they can trust: [Link]

    HVAC

    20. Hi [Name]! Thanks for choosing us for your [AC install/furnace repair]. If the service met your expectations, we’d appreciate a quick Google review: [Link]

    Plumbing

    21. Hi [Name]! Glad we could get your [plumbing issue] resolved. If you were happy with the service, a Google review would really help us: [Link]

    Cleaning Services

    22. Hi [Name]! Thanks for choosing [Business] for your cleaning. If you’re happy with the results, we’d love your feedback on Google: [Link]

    Dental / Med Spa

    23. Hi [Name]! Thanks for visiting [Business] today. If you had a good experience, sharing it on Google helps other patients find quality care: [Link]

    General Contractor

    24. Hi [Name]! Your [renovation/remodel] is complete. If you’re happy with the results, a Google review would mean a lot to our team: [Link]

    Pro Tips for Better Response Rates

    • Personalize every message with the customer’s name and the specific service
    • Send requests within a few hours of completing the job
    • Include a direct link to your Google review page — not your homepage
    • Keep messages short — under 160 characters for SMS when possible
    • Send one follow-up after 2–3 days, then stop
    • Thank customers who leave reviews, and respond to every review publicly
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    Bonus: Photo Review Request Template

    25. Hi [Name]! Thanks for choosing [Business] today. [Technician Name] really enjoyed working with you. If you have a minute, a quick Google review would mean a lot to us: [Link]

    Including a photo of the technician or team in your SMS request can make the message feel more personal and increase response rates. Tools like Five Star Harvester can automatically include personalized photos in your review requests.

    For more strategies on building a consistent review generation system, check out our complete guide on how to get more Google reviews.

    Frequently Asked Questions

    Can I customize these review request templates?

    Yes. These templates are meant to be starting points. Personalize them with your business name, the customer’s name, and the specific service you provided. Personalized requests consistently get better response rates than generic ones.

    Should I send review requests by SMS or email?

    SMS generally gets higher open and response rates for review requests because customers can act immediately. Email works well as a follow-up or for customers who prefer it. Many businesses use both: SMS for the initial request and email as a follow-up.